Submit your email in the form below
By submitting the form below, you'll apply to be an Adviser with TAAFT Associates, according to the terms in the FAQ. If accepted, a contract will sent for final confirmation consistent with the Agreement & Terms, example.
JOIN AS AN ADVISER
TAAFT BUSINESS MODEL
The revenue sources are noted below and the Price List of TAAFT services can be found here:
A listing on the site makes the product available to TAAFT Advisers. Fees cover administration of the listing, updates, and on-boarding of TAAFT Associate partners. For a listing within this site, the $250 fee is currently discounted to $1. Vendors will be able to upgrade to the Marketplace, when available in 2017.
CHANNEL DEVELOPMENT FEES
Companies need channels developed and TAAFT provides this as a service, which is faster, cheaper, and more scalable than full-time employees. Companies pay a fixed rate, per day retained, and a success fee in the form a variable commission.
Consulting services retained on on a month-to-month basis, for help needed with development and/or administration of partner program materials, channel programs, product licensing, or marketing functions.
FAQ'S FOR ADVISERS
"Partners" who join in with TAAFT are not "Partners", in the legal sense. This is not a "partnership" with each person owning a part of the firm.
Rather it is people working together in a loose form partnership, like: fellow lawyers, real estate agents, or recruiting agents. Each working on his own, sharing/outsourcing work to other "partners".
Thus, there is no legal structure offered, just a form of collaboration. To avoid confusion, we call the members associated with TAAFT, "Advisers"...not partners.
WHAT IS TAAFT?
TAAFT Associates is network of business development professionals collaborating together.
As would be common to other “agency models”, like that in real estate, staffing, or sports agencies, TAAFT (There’s An App for That) is the company web site. It runs a Listing Service for PurelyBusinessApps that get recruited to site.
WHAT VALUE DOES TAAFT BRING ADVISERS?
The idea of collaborating together (strength and credibility in numbers) is the whole premise for collaborating under TAAFT, rather than working alone.
WHAT DOES TAAFT OFFER THE MARKET?
TAAFT offers two things, both billable: Listing Services and Channel Development Services. And it does that “Purely [for firms offering] Business Apps”.
TAAFT Advisers can find “Listings” to be represented by TAAFT Associates and those are posted to the TAAFT site. The Listing Partner then “sells” a package of Channel Development Services.
WHAT ARE THE ESSENTIALS FOR ADVISERS...?
Simply, it works like this...
Advisers get companies listed.
Listed companies have their product exposed to the network of TAAFT Associate partners. Advisers can then represent the products and perform Channel Development Services.
TAAFT Advisers can work independently and/or with fellow partners in the performance of Channel Development Services sold to and delivered for Listed Products.
These Channel Development Services help firms develop channel partners for their product. Work is performed by Advisers in the network, on a daily rate basis plus variable commission of 20% from eventual sales.
The Listing Partner, who finds/recruits the Listed Product, manages the Listed Product and delivery of the Channel Development Services commissioned.
The revenue is split between Advisers on 90%/10% basis.
- The Listing Adviser gets 10%.
- Performing Adviser gets 90%.
- An Adviser can perform both sides and keep 100% of the consulting revenue.
Work is commissioned at standard and fixed daily rate consulting of $500 per day (minimum of 1 day per month).
TAAFT will handle all the billing and accounting and provide the operating framework, but the Listing Adviser manages the engagement with the client for the Channel Development Services sold.
The Listing Partner engages the Performing Adviser, having first ensured fellow Partners’ commitment to the project.
WHY PARTNER WITH TAAFT? WHY NOT JUST DO THIS ALONE?
Join as a TAAFT Adviser because there is strength in numbers and credibility in having a team.
If a firms want one person to do the work, they will opt to hire that person directly and bring that resource in house – just like a firm does when they staff their own internal HR department with recruiters.
Thus, our target market is NOT large firms, but rather small, owner-run software firms.
WHAT DOES TAAFT BRING TO THE TABLE FOR CLIENTS?
TAAFT brings a network of people, in a variety of regions, offering a vast set of skills and relationships which can be tapped for faster start-up and quicker time to result than hiring an individual. It’s cheaper and faster than hiring the resource and more dedicated than leaving the channel to chance.
For example, just looking at language alone, with TAAFT a firm can engage 40 hours per week that gets split across people, speaking different languages and working in different regions, concurrently.
WHAT IS THE COST TO GET STARTED WITH TAAFT?
There is no cost to get stated as a partner Adviser with TAAFT.
For clients, the Listing is provided for a nominal fee of $250 per month, which is current discounted to $1. This gets their product listed (exposed and made available) to the network of partner Advisers.
There are additional Performance fees of 20% success fee on any eventual sales and 500 per day on any dedicated services request.
WHERE DOES THE LISTING FEE GO?
The Listing Fee is retained by the TAAFT Associates site to support the administration efforts, including the set-up of “referral codes” to track referrals and manage leads for products listed and education of the TAAFT Advisers.
The companies who List Products are offered Channel Development services, which are then delivered by Performing Advisers to build awareness in the market for the products.
WHAT ARE THE SERVICES OFFERED TO CLIENTS?
The Channel Development services involve a few different function, but principally it is : good old fashion partner recruiting. Advisers will use “referral codes” and “track” opportunities in a CRM.
In addition, Listed companies can request help in development of their Channel Program, or ad-hoc marketing services.
All services are billed at a standard universal rate of 500 per day.
WHAT IS THE REVENUE MODEL?
There is a standard billing structure, with a simple $500/day billing structure and 20% success fee from licenses sold by the channel recruited.
Travel expenses are covered by clients up to pre-approved limits.
WHAT IS THE BUSINESS MODEL?
As common to the world of real estate agencies or the phenomenally successful IMG (formerly William Morris talent agency), TAAFT Associates is an agency that performs two basic roles: listing and selling.
Partner Advisers are free to focus on either side of the business. Retaining listings or recruiting channel.
WHAT IS THE DIFFERENCE BETWEEN LISTING ADVISER AND PERFORMING ADVISER?
An Adviser can either recruit companies as listings or perform services for Listed Companies, or function as both at the same time.
Listing Partner - he finds the products and sells the company on “getting listed” and TAAFT services.
The Performing Partner - performs the work of recruiting channel partners for the Listed Products and/or helps build channel programs.
HOW IS REVENUE SPLIT? HOW DOES AN ADVISER MAKE MONEY?
TAAFT will do the accounting, billing and payments, Advisers split all the Performance revenue between themselves (10% for the Listing Partner and 90% of the Performing Partner).
That is to say, if someone is both Listing and Performing Partner, he keeps 100% of the revenue.
For example, a Listing Partner who finds a product for a listing in USA and works with a Performing Partner (in Europe), that Listing Partner would get 10% of any revenue that comes from the efforts of a Performing Partner to build the channel in the EU.
By virtue of this mechanism, Listing Partners can get selected products posted to TAAFT (target acceptance criteria to be defined) and then perform the Channel Development Services themselves and/or engage with other TAAFT Associates to help deliver the Channel Development Services.