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Updated: Nov 9

P2P Marketplace for Dynamics is a partner-to-partner Marketplace where Microsoft Dynamics partners can list their products for Internet-enable Person-to-Person representation in the channel - both the Microsoft Channel and 3rd party channels. You might think of it as AppSource, for partners. And…it works for both SaaS and traditionally licensed offerings.


A listing in the P2P Marketplace for Dynamics makes your product available to multiple partners, providing every approved partner their own custom referral link - at the terms you define, with the tools you provide to represent your products. Partners also get their own dashboard to track referring and reselling progress.

While activity in the many-to-many, partner-to-partner marketplace will continue to increase over time; from the beginning, a direct listing immediately provides a one-to-many partner referral and/or reselling tracking program to kick-start your partner initiative. That means, partners (and even your employees and customers) can immediately become brand ambassadors to refer and resell your product – by the end of the week!

Listing your product:

  • Defines the terms of your “partner program”

  • Equips your partners and business development managers with the tools they need to represent your products

  • Affiliate tracking tools with 6 different ways for partners to refer your product

  • You can add-on full PRM (Partner Relationship Management) tools needed to manage through-partner sales in a Business2Business environment.

Already have your own partner program?

No problem! The terms of your existing program can extend to people representing you through the P2P Marketplace for Dynamics.

Don’t yet have a partner program?

No problem! The process of getting listed will help define that for you as you work with our success team.

So, what are you waiting for? Start the process today!

Set a meeting to see about getting listed.

Just as people skipped (or abandoned) landlines in favor of cell phones; so too can you skip the cumbersome hassle of legacy B2B reseller programs.

By running your partner program through an Affiliate Marketplace you can get straight to where the internet-based market is headed: affiliate referral programs, that provide influencers the core functionality they need to get started referring quickly.

Many ISVs (and SIs) have a well-developed network of partners, that is clear. Heck, at one point, we all had great landlines – many of which are now used for DSL internet and TV connections.

Similarly, even as we add affiliate partners and tools to support them, we can maintain or transform the existing “relationship-based” partnerships of the past – leveraging the affiliate component of the relationship and get it optimized for lead development in the evermore internet-centric sales world.

Reseller relationships are highly effective. No doubt, they work – often for large, deal specific connections. They are so good (in either practice or theory) that, many times, they are backed-up by broad partner agreement supporting a repeat experience.

But the challenge with these partnerships and any partnership for that matter remains: repeatability is elusive.

Not only does turnover in an organization stress the partner “relationship”, but the challenge of educating and empowering folks at the frontline is tough. What makes sense at the executive level or for one deal, doesn’t radiate.

Many times, the capital and political investment required to “represent” a product as a reseller is a hurdle too high. Even after closing a deal together, implementation partners can remain reluctant to invest in skilling-up resources on an ISVs product. Or, influencers simply aren’t equipped enough with the tools to resell. On top of it all, salespeople and consultants are busily focused on their core business.

To solve this attention problem, many are preferring the simpler affiliate referral model which is more well-suited to the internet - one where the ISV does all the work to sell their product and the influencer gets paid for referring the deal. This works well for ISVs who prefer to deliver the sales muscle to represent their product, as well as for the ISV who simply want referrals.

“Just send me the lead and I’ll sell it.”

The affiliate concept is simple, in theory, but more complicated in its operational practice.

As the Affiliate model gains momentum and Covid-driven shifts push more interaction to the internet, fortunately, there are SaaS-based solutions which simplify the challenge of getting started and getting to scale.

Just like the move to cell phones which brings with it not only mobility, but also all the capability and apps of a smartphone; so too does the listing of your partner program in a Partner Marketplace bring with it, not only eyeballs of people looking for products to represent, but also all the tools to support them, including: partner sign-up, onboarding resource repository, deal registration, affiliate referral links (down to the rep level), and payout commission tracking.

Organizations looking to redefine their existing reseller partner programs or those just starting out in the channel are skipping over the clunky reseller model, going straight to affiliate referrals…enabled through systems available from an affiliate Partner Marketplace.

Read More:

Chicken-and-Egg

The Airbnb of the Channel

If you have a partner program and are looking to implement an affiliate referral program, you might want to consider:

The Public Marketplace is a: SaaS-Based listing of your product, in front of 100,000’s of affiliates who are looking for B2B products to represent.

The Private Marketplace is a listing of your program and partners, on your site, where you drive customers and partners to look at your program and referral offering.

If you decide you want to rent a room, you can surely put a “Room for Rent” sign out on the front of your house. You don’t need to have it on Airbnb.

People did that for years, especially back in the great depression in America, in the spa towns in Germany, and with gîtes in France.

The B&B business model is not new. It works. It’s a proven model.

People do and have done it rather effectively, on their own, with without the help if their local board of tourism, for years. But and even while the internet helped many of those B&Bs, Airbnb turned the “cottage industry” on its ear.

With the advent of Airbnb, even well-established B&Bs are getting shut-down and shut-out of the market if they are not listed on Airbnb. Both established and new B&Bs have all turn to ensure they’re listed on Airbnb…and maybe Booking.com too.

In fact, if you’re going to start a B&B these days, you would most surely put it on Airbnb as a fist source of action, right?

I’m mean, unless you’re starting a venture capital backed firm to compete with Airbnb, no one in their right mind is going to try to build their own website and drive traffic to a private site to get reservations. Sure, you might have a website and your own reservation system too; but you certainly wouldn’t need it and you’re probably going to be better off starting your B&B by getting it listed on AirBnb. You want to go where the eyeballs are.

Some might put up a simple page to avoid the fees Airbnb charges or because they “want to be more selective in the clients they choose.” But, I can tell you (because I watched my teenage daughter run one) that you would be forgoing A LOT and leaving a ton on the table by not using everything that Airbnb offers.

As IT guys we know this. We know that SaaS services like Airbnb (or a Partner Marketplace for that matter) are all about helping people start-up and scale-up. They take us from nothing to something, virtually overnight; providing not just the tools we need immediately, but also the tools we are going to need in the coming future. With a complete SaaS service, we have path for growth.

Similarly, with their partner affiliate programs an IT firm can build their own Affiliate landing page and partner portal - just the same way you can build your own page for your B&B listing. That is certainly doable.

But, why would you do that and replicate development of pre-existing technology when there is a service consolidating all the feature/function requests, of thousands of users, in a low-cost SaaS delivery model - specially for helping you manage and navigate the partner affiliate model.

Relate Articles:

- Cell Phones and Partner Programs


- Chicken and Egg

If you have a partner program and are looking to implement an affiliate referral program, you might want to consider:

The Public Marketplace is a: SaaS-Based listing of your product, in front of 100,000’s of affiliates who are looking for B2B products to represent.

The Private Marketplace is a listing of your program and partners, on your site, where you drive customers and partners to look at your program and referral offering.

 

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