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If you decide you want to rent a room, you can surely put a “Room for Rent” sign out on the front of your house. You don’t need to have it on Airbnb.

People did that for years, especially back in the great depression in America, in the spa towns in Germany, and with gîtes in France.

The B&B business model is not new. It works. It’s a proven model.

People do and have done it rather effectively, on their own, with without the help if their local board of tourism, for years. But and even while the internet helped many of those B&Bs, Airbnb turned the “cottage industry” on its ear.

With the advent of Airbnb, even well-established B&Bs are getting shut-down and shut-out of the market if they are not listed on Airbnb. Both established and new B&Bs have all turn to ensure they’re listed on Airbnb…and maybe Booking.com too.

In fact, if you’re going to start a B&B these days, you would most surely put it on Airbnb as a fist source of action, right?

I’m mean, unless you’re starting a venture capital backed firm to compete with Airbnb, no one in their right mind is going to try to build their own website and drive traffic to a private site to get reservations. Sure, you might have a website and your own reservation system too; but you certainly wouldn’t need it and you’re probably going to be better off starting your B&B by getting it listed on AirBnb. You want to go where the eyeballs are.

Some might put up a simple page to avoid the fees Airbnb charges or because they “want to be more selective in the clients they choose.” But, I can tell you (because I watched my teenage daughter run one) that you would be forgoing A LOT and leaving a ton on the table by not using everything that Airbnb offers.

As IT guys we know this. We know that SaaS services like Airbnb (or a Partner Marketplace for that matter) are all about helping people start-up and scale-up. They take us from nothing to something, virtually overnight; providing not just the tools we need immediately, but also the tools we are going to need in the coming future. With a complete SaaS service, we have path for growth.

Similarly, with their partner affiliate programs an IT firm can build their own Affiliate landing page and partner portal - just the same way you can build your own page for your B&B listing. That is certainly doable.

But, why would you do that and replicate development of pre-existing technology when there is a service consolidating all the feature/function requests, of thousands of users, in a low-cost SaaS delivery model - specially for helping you manage and navigate the partner affiliate model.

Relate Articles:

- Cell Phones and Partner Programs


- Chicken and Egg

If you have a partner program and are looking to implement an affiliate referral program, you might want to consider:

The Public Marketplace is a: SaaS-Based listing of your product, in front of 100,000’s of affiliates who are looking for B2B products to represent.

The Private Marketplace is a listing of your program and partners, on your site, where you drive customers and partners to look at your program and referral offering.

As they move to embrace the affiliate referral program, many companies find what is simple, in theory, turns out to be more involved than they imagined.

Initially, the issue is one of trying to figure out which is to be emphasis first: partner recruiting or the systems to support partners.

It’s a chicken-and-egg scenario:

should we recruit partners and then add the tools; or should we stand-up the partner tools and then recruit….?

Sure, a vendor (especially IT vendors) can throw-up a “JOIN NOW” button/form on their Partner page. And, they can even add some “portal” features to it… Voila! a day or two later and the skeletons of a partner program are there, ready to deliver referral partners.

That’s good, but many vendors soon find that throwing a form up on their web site and starting an affiliate recruitment campaign quickly falls short of what it actually takes to run a credible referral program, at scale.

Regarding the tools to support partners, people are often in one of two camps, either: a) they believe there are not so necessary, or b) they believe a DIY solution will work.

Either way, the importance is underestimated.

Not rounding out the tools to support their program, vendors are soon confronted with one of two problems:

  • Crickets – that is, no one comes in and no one signs-up. They talk with people but, missing tools, the program falls short on credibility and people don’t sign-up.

  • Firehose – marketing delivers a number of good partners, but the back-end support to provide an influencer what they need to simply represent a product are not there.

Either way, affiliates come in, have a look, but the tools to support them fall short and they soon quit. The vendor is overwhelmed; the affiliate partner is underwhelmed and all the marketing effort to bring them in is now wasted - the program dies a slow death.

Wise partners recognize that a sales channel is an investment and it needs proper systems to support it.

Better still, those in this camp recognize the SaaS world has advanced and that affiliate management tools are now readily available within affiliate Partner Marketplaces.

Partners listing their program, offering it in a marketplace, get both the tools to support partners AND the eyeballs of partners looking to represent them.

Via a listing in a Partner Marketplace, an affiliate program has not only immediate credibility and all the tools necessary to support their partners, but walk-up traffic too. In under 30-days, an organization can be up, live, having both the chicken and egg.

Related Articles

- Airbnb and Partner Programs

- Cell Phones and Partner Programs

If you have a partner program and are looking to implement an affiliate referral program, you might want to consider:

The Public Marketplace is a: SaaS-Based listing of your product, in front of 100,000’s of affiliates who are looking for B2B products to represent.

The Private Marketplace is a listing of your program and partners, on your site, where you drive customers and partners to look at your program and referral offering.

Updated: Nov 25, 2020

By using the Public Marketplace which Dynamic Channels offers, Unbounce software saw 25% increase of their New Trials Starts shift to partner referrals.

But and while those new trials are an important indicator of customer acquisition, what’s additionally valuable is all the support they got for their partner program.

Included with their Marketplace listing, they get:

  • Automated Referral Tracking

  • Automated Commission Tracking

  • Automated Partner Communications, with Triggers

  • Automated Partner Onboarding

  • Automated Partner Reporting

In a time where Covid negatively hurts businesses with “pre-existing conditions” hardest, it might be time to make sure you have your referral channel in order and get the all the tools required to properly support it, with a tight level of administration...with your own dedicated implementation coach included.

In a time where Covid negatively hurts businesses with “pre-existing conditions” hardest, it might be time to make sure you have your referral channel in order and get the all the tools required to properly support it, with a tight level of administration.