One Day, Some Day…Maybe!
How is it that some companies seem to build a massive indirect channel, yet others barely get started…? How is it that, despite knowing the development cycle is a long-term investment, some companies seem to harness the discipline and ability to put one tactical foot in front of the other and continually make strategic progress? Internally and conceptually, everyone seems to get the value of an Indirect channel. Over simplified, it is: someone else sells our product (for a lo