By using the Public Marketplace which Dynamic Channels offers, Unbounce software saw 25% increase of their New Trials Starts shift to partner referrals. But and while those new trials are an important indicator of customer acquisition, what’s additionally valuable is all the support they got for their partner program. Included with their Marketplace listing, they get: Automated Referral Tracking Automated Commission Tracking Automated Partner Communications, with Triggers Au

We all know direct referrals are the best source of leads. Referrals convert more solidly in B2B and often come in greater volume. Business.com reports the Chief Marketing Officer Council shows that referrals bring in 54% of B2B leads: eMail marketing, internet searches, trade shows, and “other” (combined) amounting to less than half. So, question is, that being the case: what are we doing to serve up the biggest and best half of the pie? What are we doing to support the infl

It is no secret anymore. We all know that over 70% of the buying cycle (for end products) is complete on the web before the customer ever engages a sales rep. Habits formed in our B2C life are changing our B2B expectations. If that is happening with B2B end user sales cycles, we can also assume it is happening with partner-to-partner channel programs, right…? Logically, if people evaluate products without talking to a rep, naturally, they also want to evaluate partner progr